The Best Kept Secret in Direct Mail

The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you’re in. But there’s another reason repetition is important: most direct mail pieces end up in the garbage before they’re even looked at. So if you send your marketing message enough times, you will eventually get noticed by everybody.

Getting noticed is the hardest part. A strategy to actually get noticed is the most valuable thing you can harness in a direct mail campaign and this article will outline one of the best kept secrets; a secret you can use immediately in your own business. Keep in mind that just getting noticed is the primary objective behind direct mail.

You’ve undoubtedly noticed a wide variety of approaches, just by looking in your mail slot. Companies print information on the outside of the envelopes, trying to entice you to open it up and read the contents. Messages are printed in bright colors, trying to get your attention amidst a sea of competitive pieces. Some even use artificial stamps to make it look like the envelope was individually addressed by a real human being.

As it turns out, there is one size of envelope that gets opened far more than any other, and it’s the greeting card envelope. Greeting cards are a different shape from the traditional #10 letter envelope and everybody loves getting cards in the mail. So, sending a greeting card that includes your marketing message is one of the best ways of getting your mailer opened.

Do the math with me. If you send something out to 1000 people but only 5% of the envelopes get opened, your actual audience is only 50 people. But if you send out 100 cards and 75% of them get opened, you’re actually reaching 25 more people with one tenth the cost. Although specific statistics are difficult to get, greeting cards get opened far more than regular envelopes.

There is one category that gets opened even more than greeting cards and that’s greeting cards send near someone’s birthday. People are more likely to open a birthday cards than any other type of mailer. Admittedly, birthdays only come around once each year and repetition requires more than once annual mailers, but a birthday mailer has the greatest potential for getting opened by its recipients.

Birthdays are also a great time to recognize those people on your list who have given you business or referrals. In either case, a birthday card is a perfect place for a gift certificate or some other token of your appreciation. Everybody likes being remembered and receiving birthday cards in the mail. At the very least, your card will be opened and remembered.

The trick behind a campaign like this is determining their birthday. For some professions including medical, insurance and mortgage, birthdays are included in the application process so a birthday campaign is easy to start. For other professions, you’d have to begin a program to accumulate birthdays and that can add another step to an already cluttered schedule. But believe me; sending birthday cards to your clients is one of the best ways of to get your message out.

Affiliate Marketing Tips – Creative Strategies For Affiliate Marketing Success

Affiliate Marketing is a growing industry and for good reason. Affiliates can earn a substantial income by directing website traffic to a merchant’s website and if a sale occurs, the affiliate gets a commission. While Affiliate Marketing can produce attractive pay days, it does take some work and creativity to find success.

Here are some creative Affiliate Marketing Tips:

1. Harness the huge amount of website traffic that naturally comes to eBay every single day. Many affiliate marketers have yet to take advantage of eBay and because of this, opportunities abound.

One newer feature being offered by eBay is the eBay Classifieds section. You place a classified ad here just like any other online classified is placed. You have the ability to use your own custom HTML so the classified ad can look any way you’d like. There are several differences to placing a classified ad with eBay, as opposed to an auction… You have the ability to direct website traffic to any site you’d like (say your affiliate link). You can add a web-form to build your list and since this page is only an advertisement, you don’t have to pay eBay any “final value” fees either.

2. Use the ever-growing Web 2.0 community of sites.

Some sites, liked discourage users from “commercial” type content but others, like and do not.

These social networking sites are getting lots of traffic and many are being favored by the search engines as well. Many affiliates have not figured out how to take full advantage of sites like these so there still is lots of room for those who take a little time to educate themselves. If you’ve created a landing page for your campaign, try to create some “lenses” which are narrowly focused around your top 5-10 keywords and point all of these new “lens” pages back to your landing page.

In short order, you’ll find each one of your new “lens” pages getting search engine traffic and some of the traffic will naturally flow to your landing page as well.

In addition to this, you’ll find your landing page crawling it’s way up in the search engine results pages as you have pointed 5-10 more quality backlinks to it as well.

3. Use V-books in conjunction with video sites like

The term “V-book” was coined recently by marketer Mike Long but it’s really nothing new. Basically, he’s just added some screen-shot images of an actual YouTube video into a PDF ebook and then hyperlinked the image to the URL of the video on

The really creative part of this plan is its “circular” nature. Here’s what I mean…

First, you create an informative (and hopefully interesting/funny) video on your topic and you upload it to In the video itself, you tell the viewer about the ability to get more information from your free report and direct them to your offer page. In the PDF report, you link the screen-shot images to one (or more) videos that you’ve uploaded to YouTube so that each reader of the report is likely to click the link and watch the video.

Then, you go out and do everything in your power to get your report in as many hands as is humanly possible. You might blog, send PPC traffic, interact on forums, build Web 2.0 pages, or anything else that might get people to go to your landing page and signup for the free report. These readers then watch the videos on YouTube and because of this the video gains popularity and with it, more viewers. The viewers then get exposed to the free report offer and the cycle continues.

While there are literally hundreds of different ways to make money as an affiliate, these Affiliate Marketing Tips can be followed with very little (or no) money at risk. Better still, since these techniques are not over-saturated, you have a chance to stand out from the rest of the Affiliate Marketing regime and make sales.

Marketing Small Business Online – Will It Work?

Will marketing your small business online work? This is hard question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing as well as the how well you execute these techniques can determine whether or not Internet marketing will work for your business.

The likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in marketing your small business online.

Before making the decision to embark on an Internet marketing campaign, you should consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to use the Internet to research or purchase the products or services you sell is not guaranteed. This is important because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is a waste of time.

Conducting market research can do a great deal to help you determine whether or not you should invest in Internet marketing for your small business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet.

Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your small or emerging business can benefit from an Internet marketing , it is time to start thinking about how you want to advertise your business online.

Seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies work and which don’t.

The potential for success with Internet marketing for small business is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website on other sites on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing program. SEO is so important because it determines the ranking of your website on popular search engines such as Google, Yahoo, or MSN.

Internet users are not likely to seek out websites which do not rank well with search engines. High ranking websites can enjoy a great deal of increased website traffic from potential clients and customers as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign for small businesses for two reasons. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in your website getting higher search engines rankings. These links can also be used directly by website users to access your website. This means you can gain customer or client traffic directly from these links.

Typically, affiliates are only compensated on performance. When the advertisement on their website produces a desired effect, such as enticing the users to click through the advertisement and a sale occurs or results in another action such as filling out a survey or registering with your website.